We’ve helped many Chinese manufacturers and brands launch new products on crowdfunding platforms. Z Grills is one of the best-funded campaigns to successfully deliver affordable, high-quality wood pellet grills to the U.S. market.
Through extensive market research, we were able to understand our client’s needs. We’ve rebranded and repositioned Z Grills’s original strategy by creating new web copy and visual content that converted the crowdfunding audience. We also ran pre-launch lead generation and email campaigns to generate early sales momentum and drive initial sales volume. Our ads team worked continuously in testing and optimizing copy, while finding the right audience to convert. In addition, we also created social buzz through social channels for engagement and social proof to promote long-term brand equity.