The Product:

AutoX is a San Jose startup ready to launch its first driverless cars on public streets. It is a developer of autonomous driving technology. The autonomous cars will be carrying fresh produce instead of people.


The Project (Challenge):

The primary function of AutoX video is to show what is the self-driving car revolution for retail and make the audience interested in using this service. The challenge is to show how the new technology change people’s daily life.

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The Process (Solution):

This is a 3-day production in multiple secured locations with a full crew. Our production team decided to use the aerial shooting and vehicle shooting to highlight the brand and technology of the self-driving system. Video through the different styles of the family to see the applicability of the product in daily life.