We’ve helped many manufacturers and brands from China to launch new products via crowdfunding platforms. Z Grills is one of the well-funded campaigns campaigns to successfully deliver affordable, high-quality wood pellet grills to the U.S. market.
Through extensive market research and understanding of our client’s needs, we rebrand and repositioned their original strategy, and created web copy and visual content that converted the crowdfunding audience. By running pre-launch lead generation and email campaigns, we generated early sales momentum to drive initial sales volume. Our ads team worked continuously in testing and optimizing copy and audiences to an optimal ads conversion. In addition, we also created social buzz through social channels for engagement and social proof to promote long-term brand equity.